Kryptonite's street-focused front light gets put through its paces for a product review for the leading cycling website.
220 Triathlon: What's the difference between road cycling shoes and triathlon shoes? Find out in my article...
Kit testing, and review writing, for one of cycling's top websites: road.cc, the website for pedal powered people.
Testing and reviewing for Immediate Media's Bike Radar
While Fuji’s dedication to women’s cycling dates back to the seventies, with the Supreme 1.1, it just raised the bar. The latest women’s competition build is not just the fastest in Fuji’s women’s line-up, but, it claims, its fastest bike — ever.
Italian cycling clothing company (and sponsor of very cool women's pro team) Alé organise an annual event – Granfondo Alé La Merckx – which begins in the heart of Verona. I wrote several pieces in the build-up for communications with participants, and wrote the content plan, too. Here's a piece about what to see in Verona while there for the event.
Agency SHIFT Active asked me to write-up a series of 1500 word interviews, capturing the spirit of a campaign all about finding your talent at any age. "I’m 87 presently, and I discovered triathlon when I was 52" Meet The Iron Nun: Sister Madonna Buder.
No matter your age, you can achieve more than you think: 'live uncaged'.
This was the sentiment from YT Industries – a leading mountain bike brand – in their 2018 brand campaign created by Shift. The campaign was bolstered by a series of transformation stories. In this one, we meet the incredible Iron Nun.
Best Road Bikes Under £1,500: buying a road bike is buying your way into a world of cycling variety. That's why SHIFT were commissioned to write a long series of buyer's guides. In this one, I explore what you should look for when buying a road bike at around £1,000.
A blog about writing for Bristolian marketing agency Studio Cotton
Here at Studio Cotton, we love featuring some expert advice and ideas from our favourite creative Bristolian ladies. For this week’s guest blogger, we are super lucky to have the multi-talented Janine Doggett. She’s an ace copywriter, triathlete pro, and dedicated plant-lover.
When Bristol University approached me to write an article about social mobility for their alumni, I set to work meeting and interviewing their Head of Student Recruitment to find out all about their plans to improve accessibility. The University were pleased with the result.
When British Triathlon wanted to recruit more members, they needed an idea to turn a great, but rather dull, insurance USP into something that athletes would respond to.
'Race day is only one side of the story' aimed to capture attention of triathletes spending months getting ready for their big day. The message? They've got your back when your training, not just racing.
In 2017, Italian brand FOR.BICY launched a functional pair of underwear – for cycling around town in style. Through SHIFT Active, I was commissioned to write the full website copy, getting under the skin of the brand and helping them find their tone of voice.
A new cycling apparel aimed at women contacted me to write an inspiring and empowering article for their new website. This on is all about female group riding, and why you should get in on the action.